What is Hyperlocal?

Hyperlocal refers to simple, online tools that can focus on the content of a website (which has to do with very tight geographics). The New York Times defined Hyperlocal as “creating so-called hyperlocal news sites that let people zoom in on what is happening closest to them, often without involving traditional journalists.”  Wikipedia defines Hyperlocal as, “oriented around a well defined, community scale area with primary focus being directed towards the concerns of its residents.”
Hyperlocal really means that small businesses can now be relevant to their specific geographic area, vastly increasing their impact.

Read my full post at http://www.inlandempire.us/business/small-business/being-hyperlocal-brings-real-business-to-local-shops/

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