@30k feet somewhere over Texas. I’ve been proofing my fathers book, and after a week at Admerica!, I thought I’d jot this thought down.
Relationships are a hand shake.
Small businesses still shake hands often.
Big business’s don’t have enough hands to shake. They never make strong handshakes, thus they replace it with brand
Therefore, brand is a ghost handshake. Some are so ghostly you can’t ever shake them, other times you may get a glimpse of a hand, and other times you may even reach out and try. Very rarely do brands shake back.
Let’s make sure our businesses shake hands.