Thought’s about a handshake

@30k feet somewhere over Texas.  I’ve been proofing my fathers book, and after a week at Admerica!, I thought I’d jot this thought down.

Relationships are a hand shake.

Small businesses still shake hands often.

Big business’s don’t have enough hands to shake. They never make strong handshakes, thus they replace it with brand

Therefore, brand is a ghost handshake.   Some are so ghostly you can’t ever shake them, other times you may get a glimpse of a hand, and other times you may even reach out and try.  Very rarely do brands shake back.

Let’s make sure our businesses shake hands.

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