Links from .EDU’s carry more authority.

Here is a great SEO tid-bit from the Wall Street Journal Internet search experts say that sites associated with educational institutions, which come with “.edu” in their Web addresses, are often considered by Google’s search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it. Read more: http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html#ixzz1EtLOsWCu

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Search Engine Optimization Starts with Authority

Search Engine Optimization is about two main things,  niche content (which contains your keywords) and Authority. Authority is gained by a few things, having your content pages linked to by others or listings of your site on other websites like directories.  Getting these links, or backlinks as Google calls them, is the core to what Google considers Authority.  The more links, the more authority. I have told a story about the importance of links for about 8 or 9

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