Search Engine Optimization Starts with Authority

Search Engine Optimization is about two main things,  niche content (which contains your keywords) and Authority. Authority is gained by a few things, having your content pages linked to by others or listings of your site on other websites like directories.  Getting these links, or backlinks as Google calls them, is the core to what Google considers Authority.  The more links, the more authority. I have told a story about the importance of links for about 8 or 9

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